what kind of questions shuold you ask yourself when referring to case studies

Types of Questions: Sample Question Types with Examples

What is a Question?

A question is a sentence that seeks an answer for information collection, tests, and research. Correct questions produce authentic responses and aids in collecting actionable quantitative and qualitative information.

Questions have over the years evolved to different question types to now collect different sets of information. The types of question used in a enquiry study are decided past the information required, nature of the study, the time needed to answer, and the budget constraints of a study.

The art of asking the right questions helps to gain deep insights, make informed decisions, and develop constructive solutions. To know how to enquire good questions, sympathize the basic question types.

Below are some widely used types of questions with sample examples of these question types:

1. The Dichotomous Question

The dichotomous question is generally a "Aye/No" close-ended questionand used for basic validation. In the below example, a yes or no question is used to empathize if the person has e'er used your online store to make a purchase. The respondents who answer "Yes" and "No" tin can be bunched together into groups. Then, you lot can ask different questions to both groups.

Dichotomous-question

2. Multiple Pick Questions

Multiple pick questions are a question type in which respondents have to select one (unmarried select multiple choice question) or many (multi-select multiple choice question) responses from a given list of options. The multiple-choice question consists of an incomplete stem (question), correct answer or answers, incorrect answers, close alternatives, and distractors. All the same, the questions are designed as it best matches the expected outcome. Typically, single select questions are denoted by radio buttons, and multi-select questions are denoted by check-boxes. An example of a multi-select multiple-choice question is a bank that would like to launch a new credit card and wants to understand payment merchants' usage:

Multiple-choice-question

This helps the bank understand the preference of payment merchant and use that in their new product launch.

3. Rank Guild Scaling Question

The rank order question type allows the respondent to rank preferences in a question in the gild of pick. Utilise this question type to empathize the weightage that is offered by respondents to each option. The other type of rank order question is a drag and driblet question type, where the respondent can rearrange options based on importance. An case of a rank order question is a sports appurtenances store looking to sympathise from respondents their choice of sports and the order they would identify them.

Rank-order-question-type

4. Text Slider Question

A text slider question is a rating scale question type that uses an interactive slider in answer to select the almost advisable choice. The options scale is well-defined and on the same continuum. Rating scales are used to measure the direction and intensity of attitudes. You lot tin likewise use a text slider where either end of the choice has an anchor. Text-Slider-Rating-Scale-Question

v. Likert Scale Question

Likert Calibration is 1 of the most used tools by market researchers to evaluate their target audition'due south opinions and attitudes. This type of question is essential in measuring a respondent's opinion or belief towards a given discipline. The respond options calibration is typically a five, vii, or nine-signal agreement calibration used to measure respondents' understanding with various statements. Likert scales tin be unipolar, indicating a respondent to call back of the presence or absence of quality. Or they can be bipolar, mentioning 2 unlike qualities, and defining the relative proportion of those qualities. For example, if a telecom company would like to understand the respondent's satisfaction level with their services, the question that can exist asked is:

Likert-Scale-Question

vi. Semantic Differential Scale

Semantic differential scale is a type of question that asks people to rate a production, visitor, brand, or whatsoever "entity" within the frames of a multipoint rating selection. These survey answering options are grammatically on opposite adjectives at each end. For instance, if the national health association wants to collect feedback on Government insurance policies from the full general public, the following question could exist administered.

Semantic-Differential-Question

vii. Stapel Scale Question

The Stapel scale question is a close-ended rating calibration with a single adjective (unipolar), adult to gather respondent insights virtually a particular subject or issue. The survey question comprises an even number of response options without a neutral betoken. For case, if an airline wants to collect feedback on multiple attributes of a respondent's flying experience. Stapel-Scale-Question

8. Constant Sum Question

Constant Sum question is also a rank order question type where the respondent can but select options in the class of numerics. A constant sum question allows respondents to enter numerical values for a gear up of variables just requires them to add upward to a pre-specified full. Each numeric entry is summed and tin can be displayed to the respondent. Information technology is a great question type to employ when asking financial, budget-related questions, or percentage based questions. An case of this question blazon is collecting information on how respondents allocate monthly budgets based on their income. Constant-Sum-Rank-Order-Question

9. Annotate Box Open Concluded Question

The annotate box open-concluded question is used to collect any feedback or suggestions that could be very long. They are open up text format such that the respondent can answer based on their complete knowledge, feelings, and understanding. Hence, this question type is used when the system conducting the study would similar to justify a pick in a prior question or when extensive feedback is required from the respondent.

Comment-box-open-ended-text-question

10. Text Question

A text question is similar to a annotate box, but the information to be entered is generally regulated and requires validation. This type of question has three sub-types:

  • Unmarried row text: One line of text can be inputted, for instance, house address.
  • Numeric textbox: Merely numbers can be entered. The use of other characters will throw an error—for example, contact number.
  • Email address: Insert email address for further correspondence.

text-question-email-address

11. Contact Information Question

This question type is an open up-concluded question with multiple rows of text indicated with a championship, and the textual characters are regulated. This blazon of question collects respondent information similar full name, accost, email address, phone number, historic period, and sex.

Contact-Information-Question

12. Demographic Question

The demographic question captures the demographic data from a population set. They are used to identify historic period, gender, income, race, geographic place of residence, number of children, etc. Demographic data helps you paint a more than authentic moving-picture show of the group of people. For instance:

demographic-survey-question

13. Matrix Tabular array Question

Matrix tabular array questions are arranged in tabular format with questions listed on the left of the tabular array while the answer options are at the top of the table. At that place are multiple variants of the matrix table question type. Multipoint matrix table questions use radio buttons to select answers for multiple aspects in a question. Multi-select matrix table questions employ check-box buttons to select answers. The spreadsheet matrix table question is used to insert text while answering questions. An example of this is if an organisation wants to collect feedback on specific attributes; the question that can be asked is:

matrix-table-survey-question

14. Side-past-Side Matrix Question

In instance you have to organize a survey to know the importance and satisfaction level of the various services offered to users, you tin can use side-by-side matrix question. It gives you the option to define multiple rating options simultaneously. The side by side matrix question makes information technology easy to identify your strengths and improvement areas.

side-by-side-matrix-survey-question

xv. Star Rating Question

The star rating question is a blazon of rating questionthat uses an odd number of stars to rank attributes or display feelings and emotions. An odd number matrix type question is used to account for a middle or neutral point in a rating survey. Higher the number of stars, higher is the agreement with a statement. This question type allows for a rating on multiple rows to be collected for one single topic. For example, if a retail brand wants to gather feedback almost their brand, they tin can utilize a star rating question in the post-obit format:

Star-Rating-Question

16. Max Unequal Question

Maximum Differential Scaling or Max-Diff is a question blazon where respondents are given a set up of attributes and asked to signal the best and the worst attributes. There could only be one of each selection in the terminal response. For instance, if a bank wants to understand the preference of payment merchant, the question can be asked in the following format: Max-diff-Question

17. Push to Social Questions

Push to social question type allows you to share reviews or feedback to social media sites like Facebook, Twitter, and Google +. Information technology is used to create a positive vibe almost your brand on social media. Alternatively, you tin address client satisfaction issues and negative feedback before they get out on social media. Push-to-social-question

18. Visual Analog Question

The visual analog question is a close-ended question that tin can be administered in two ways - a Thumbs Up/Thumbs Downward question type and an odd-point smiley question.

The thumbs up and thumbs down question is a two-point question where respondents have to indicate their feelings or opinions with either a positive or negative reply. An example of this question type is a respondent's emotion towards their experience at Starbucks.

Thumbs-Up-Question

The smiley rating question type generally consists of a 5 betoken rating calibration indicated with a neutral point. Due to the question'due south visual representative nature, the response rate for this question type is always higher. An example of this question is a retail make looking to collect feedback with the purchase experience.

Smiley-Selection-Question

xix. Image Question

The image question is used to increment the response rate of respondents every bit it allows them to click on images as their answer option to a question. For instance, to understand a respondent's favorite ice foam flavor, the question can be administered as: Image-Question

20. Net Promoter Score (NPS) Question

A Net Promoter Score (NPS) is a question type sent to customers to become a concise understanding of their satisfaction level with your brand or organization. This question is imperative for understanding the level of customer satisfaction. Response to this question is measured on a scale of 0-10. It provides a simplified, still a highly effective vision of an organization'south brand popularity and identifying potential brand promoters or detractors among existing customers. Respondents to this question are categorized as:

  • Detractors: Who gave a score betwixt 0 and 6.
  • Passives: Who gave a score between 7 and 8.
  • Promoters: Who gave a score betwixt 9 and ten.

NPS-Question

21. Van Westendorp-Price Sensitivity Question

The Van Westendorp-Price Sensitivity question is a technique for marketplace researchers to gauge consumer perceptions of products or services' value. It helps in understanding the scope to tweak the price and offering. For example, if a software product manufacturer wants to know how to price a product, the following question could be asked: Van-Westendorp-Question

22. Appointment/Time Question

Date/Time question type allows you to collect date/time information filled in by a respondent consistently. For instance, questions related to the appointment of birth can be answered using this question.

Date-and-time-question

23. CAPTCHA Question

This question type is used to limit the phony responses in a survey or data collection past automated computer programs.

Captcha-Question

24. Calendar Question

The calendar question allows the respondent to input a date and time in the agenda format. For example, to input date of birth. Calendar-Question

25. Interactive Maps Question

Interactive map questions allow a respondent to click on a location by hovering over or clicking on an interactive map. When the respondent scrolls over the map, a selection can exist made based on the pop-upward at the indicate of hover. For instance, if a respondent is asked for the birth land or city, he/she tin can hover over the map to select the correct location. Interactive-Map-Question

26. Reference Information Question

This question tin can be used to validated nil codes against those in the databases for a given country. For instance, if respondents fill in his/her null code and need to bank check if information technology's correct as per standard U.s. postal aught code, they tin apply this question type. Reference-Data-Question

27. Lookup Table Question

The lookup table question type offers to autocomplete information systematically. It is a mix of drop-down and single-line editable textbox. This question type is used when there are many options, and the correct option is displayed when the respondent starts typing. Lookup-table-question

28. Shop Locator Question

This question blazon helps to locate a nearby shop in a region for business purposes within proximity of an address or area.

Store-Locator-Question

29. TubePulse Question

This question type allows the respondent to provide feedback or indulge in a discussion well-nigh a specific topic. The stimulating subject is depicted with a video. For case, if an organization wants to collect feedback on a shopping experience, feedback tin be obtained by: Tube-pulse-Question

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Source: https://www.questionpro.com/article/types-of-questions-question-types.html

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